What (and who) is behind the Skinius brand?

Published : 12/12/2022 - Categories : Mode

On 18 January 2008, Skinius was founded and we want to thank everybody who chooses our products to maintain their health and beauty every day. But how was Skinius born? Behind this 100% Made in Italy company lies a real dermatological problem, which led biologist and researcher Mariagrazia Boniardi to the innovative idea that is now the brand’s mission: happy cells even for the most sensitive skin.

Meet the founder

Mariagrazia Boniardi graduated with full marks in biology and began her career as a teacher and researcher. Skinius was born a few years later, as her skin became more delicate and more sensitive and she became interested in cosmetics. With every year that passed, Mariagrazia’s skin grew increasingly reactive and intolerant to all cosmetics and dermocosmetics, until eventually she decided to have a series of patch tests, which revealed various allergies to substances such as nickel, fragrance and parabens.

I tried various “free of” formulas without success: my problem didn’t get any better and I couldn’t find a cream that worked for me. I could have taken anti-histamines and cortisone to treat my irritations and blemishes, but I wanted to listen to my skin and understand what it was telling me.

The turning point for Mariagrazia came about thanks to her studies on phospholipids extracted from soya, which turned out to be biocompatible with the cellular membranes of the skin. This extraordinary raw material encouraged the regeneration of cells and maintained the integrity of the superficial hydrolipidic barrier. A few years later, Dr Boniardi focused her research on glucosamine, a precursor of hyaluronic acid with highly hydrating properties. Phospholipids and  glucosamine became the origin for the Fospidina complex, which is found in all Skinius The Doctor Is In anti-aging dermocosmetics.

Mariagrazia and the Skinius mission

The entire Skinius range of dermocosmetics and supplements stems from the Fospidina complex. Mariagrazia Boniardi’s idea was to introduce a new type of anti-aging treatment to the beauty market, one that combined dermocosmetics with supplements to respect and respond to the needs of sensitive and intolerant skin. Mariagrazia’s studies in biology provided a series of guidelines that prioritised wellbeing and the awareness that the effects of the dermocosmetics affected the epidermis, while the supplement could reach the dermis from within. That is why the bestselling Skinius product is the IN&OUT Anti-Aging Booster. It is highly concentrated in Fospidina complex and the action of Fospid Active Serum is reinforced by the Fospid.IN supplement. Because while the Skinius range is designed for sensitive skin, its priority is preventing and reducing the blemishes caused by aging.

Choosing Skinius means choosing anti-aging formulas that respect all skin types. The Skinius mission identifies with the authentic form of beauty found in a radiant and expressive face. The entire range is studied to accompany the skin during the normal aging process, an essential line of products that will respond to all your needs, at any time of year and any point in your life.

Behind the Skinius skincare brand is a drive to protect and promote Made in Italy: our entire production line is based in Italy, from research into the raw materials and our formulas to the development and manufacture of packaging. Mariagrazia Boniardi believes in conscious beauty, which goes hand in hand with a positive lifestyle and a healthy diet with plenty of seasonal fruit and vegetables and regular physical activity. The Skinius objective is to improve quality of life for your cells, enabling them to produce more collagen and elastin, which are both fundamental for firm and radiant skin. #happycells

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