At any age, is vital to choose the anti-wrinkle cream that best responds to the needs of your skin. We know that by around 25 years old, our epithelial cells already produce less collagen, elastin and hyaluronic acid and that the skin becomes less toned and compact. That is why 30 is the moment to start taking it more seriously and learn how and when to use an anti-wrinkle face cream. You’re always on the move at 20 and skin aging is not a top priority, but by your thirties it’s time to start assessing what is best for your skin..

The first expression lines appear around the eyes and lips at the age of 30. The contours of the face are in fact the most sensitive area, as the skin is thinner and therefore suffers more from external stress, lack of sleep and poor diet. It is time to tackle this with an anti-aging eye contour cream and an anti-aging lip balm.

For the eye contour area, choose a product that helps the microcirculation in the periorbital area and can prevent “crow’s feet”. Some excellent eye contour creams are made from flavonoids extracted from citrus fruits, such as hesperidin which improves the microcirculation and limits the appearance of dark circles and puffy eyes. The lip contour area is also a typical spot for those first expression lines. Your old lip balm no longer cuts the mustard when you hit 30, to protect and nourish them, you need a regenerating lip balm made from ceramides, which help to plump lips to keep them smooth and firm, and hyaluronic acid microspheres to keep the labial mucosa deeply hydrated.

When it comes to choosing the right anti-wrinkle cream when you’re in your thirties, it’s all about the texture. Go for any face cream with a light and hydrating texture. It’s best to avoid excessively rich formulas for now, which are too heavy for your skin and might not absorb properly. A nourishing anti-wrinkle cream is only necessary in case of dry or very dry skin. At 30, focusing on hydration is sufficient, as long as you’re using a new-generation formula that contains plenty of active ingredients.

Your anti-aging face cream is an essential part of your beauty routine and it must contain specific active ingredients such as coenzyme Q10, a powerful vitaliser that encourages cellular renewal, and delta-lactone, with a powerful hydrating action that softens the skin making it smooth and compact. You might also choose an anti-aging face cream rich in phospholipids, hyaluronic acid and glucosamine. This blend of active ingredients has proven to have a very effective anti-aging action and is suitable for even the most sensitive skin types. Don’t forget to exfoliate too, to help with cellular turnover. Choose a cleansing milk or anti-aging micellar water for everyday use and a face scrub every two weeks to eliminate dead cells and bring that glow back to your skin.